What are some good marketing ideas for an independently owned coffee house?
Hi, I work in a house in the caf? and unfortunately we do not do as we esp? laugh and I’d like some id? are marketing!
Tags: Coffee, good, House, ideas, independently, marketing, owned, some
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on Tuesday, January 17th, 2012 at 2:36 am and is filed under Coffee House.
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Hi there,
Check and analyze in detail the 4P’s principle. Products, Price, Place and Promotions of your owned coffee house.
What are your products currently offering? May be you need to introduce some new kind of coffees like italian ones?
Check your prices. How much do your competitors charge for a similar coffee? Related them with your costs.
Place. Check whether you shop is far away from your customers. May be your shop is not convenient to your customers.
Promotion. Check and re-evaluate your promotional plans. Relate your advertising to the habits of your customers.
See also what your successful competitors do. Take your car, go by bus and go there TOMORROW. See how they work. See their shop. Compare the shop appearance with your shop.
I hope I helped.
Theo
http://theos-taekwondo.blogspot.com
Are you relying on traffic by foot only to your Coffee House, or is it a place where people actually say ‘Let’s go to XYZ Coffee House because….’ And what is that ‘because’?
Forget being cheaper, people do not go to Coffee Houes because they are cheap, they go there for a reason. Are you the Coffee House that has free WiFi and lets aspiring authors and individuals drop in with their laptop PC’s to nurse a cup for an hour or two whilst surfing the net? Are you known as the ‘hang out’ for great chocolate cakes, or do you not only provide free Wifi, but a cake of choice with any cup?
What I am trying to get at is to look at ‘why’ would I visit. Let’s take it from a personal viewpoint;
If you had free wifi, let me nurse a cup for an hour, had the most chocolatey of cholate muffins and cookies, had lounging chairs or sofas I could relax, a plug in point for my laptop and I found you in Time Outs guide to the place for young earners to go and relax and do some work outside the house, then I would be doing there…but are you?
Next – get some online advertising going in your area on the internet as the wifi coffee house (there’s your selling point right there!), get these different factors advertised so people know you exist who might not be walking up your street.